Senior Ecommerce Executive [Vietnam]

 

Company Description

PUBLICIS – LEADING THE CHANGE

Publicis is an international agency that believes in brave work bringing positive impact to brand & consumer with big ATL & digital ideas.

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Job Description

Ecommerce Planning (40%):

• Develop strategies and makes in-depth recommendations based on a strong grasp of analytics, eCommerce Affiliate marketing & Influencers Affiliate Campaign
• Manages the daily workflow of all client campaigns, and works with various internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok) and Affiliate Publishers to deliver campaign objectives.
• Be aware of opportunities to drive revenue streams from existing relationships and leverage cases from existing relationships to create new relationships.
• Monitor sales trends and evaluate forecasts through an analysis of key performance indicators (KPI), prepare reports, and share the results with the central planning and the e-commerce corporate team.
• Work closely with the KOLs/KOCs team on commercial/incentive planning, and operation. Especially, Client stakeholders within the brand marketing team and brand ecommerce champions to ensure brand consistency.
• Transform data into actionable, easy-to-read output to drive performance, insights, and outcomes.
• Analyze data and structure relevant information for the client's benefit, in line with business indicators specific to their industry (eg: FMCG, retail…)

Performance and Optimization (60%):

• Analyze, track, and optimize on an ongoing basis effective benchmark for measuring the campaigns performance including GMV, ROAS and other important metrics of AMS
• Proactively make strategic recommendations to meet campaign goals and improve performance.
• Communicate with internal stakeholders on project development, timelines, and results. Work closely with the other team members to meet goals.
• Timely execution of promotional levers to deliver against strategic category goals.
• Optimize promotional effectiveness on eCommerce Campaigns, specific Affiliate Programs, and well collaboration with KOL/KOCs to win D-day and achieve P&L monthly.
• In charge of campaign implementation, and budget management on relevant eCommerce platforms (Tiki, Shopee, Lazada….), other online acquisition channels: affiliate marketing, social commerce media (Tiktok), to achieve GMV target.
• Work closely with E-Retail partners & Affiliate Vendors to ensure smooth cooperation while implementing the campaign and build the optimization tactics to keep pattern growth month on month campaign.
• Forecast sales performance trends (GMV, ROAS), provide solutions on optimization and quick actions to meet the KPIs within a very tight period.
• Responsible for regular reports on Ecommerce campaigns (daily, monthly, campaign) and handling ad hoc tasks if any.

Qualifications

• At least 2-3 years of experience in a Media agency or eCommerce
• Ability to manage flexible work timings, manage client lead-time, and client expectation.
• Strong interpersonal skills and extremely resourceful and proven ability to solve problems creatively.
• Complete knowledge of eCommerce procedures and techniques.
• Experience in handling Shopee | Lazada | Tiki Affiliate Activities on the Client side or on behalf of the Client (E-commerce team in the Agency). Understand Tiktok shop mechanism & performance operation is a plus point.
• Knowledge of industry web analytics tools - Google Analytics, Studio, Tableau, is a plus point
• Strong analytical, problem-solving skills, presentation & Leadership Skills
• Excellent managerial qualities and possess strong interpersonal skills.
• Diversity Background from IMC to Digital & eCommerce will be strong advantage.

Additional Information

• An off-beat perspective and the courage to look at challenges from unusual angles.
• A sense of childlike optimism, with a bias towards making something real versus just talking about it.
• A love for designing experiences that will matter and impact the lives of people.
• A talented individual who is very willing to learn every day, easy to manage and highly collaborative.
• Someone who is honest, responsible, down to earth, hardworking, and passionate.
• Fun and doesn’t like gossips.
• Responsible and dedicated.

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