Chefaa is a leading digital health platform in Egypt and the MENA region, providing customers with the convenience of ordering pharmaceutical and non-pharmaceutical products online and getting them delivered straight to their doorstep. Our mission is to improve accessibility to healthcare services, and we strive to make positive impacts on our clients' lives.
We are seeking an experienced Senior Copywriter, who will play a key role in our mission by crafting high-quality, compelling content that engages, informs, and inspires our customers and builds our brand in the highly competitive health and wellness industry. Our ideal candidate is a skilled and versatile writer with a passion for health and wellness and a proven track record of creating persuasive content that drives results.
Responsibilities
Content Creation
- Develop creative and compelling written content for various social media platforms, including Facebook, Twitter, Instagram, LinkedIn, etc.
- Write copy for marketing campaigns, advertisements, website content, and other promotional materials.
Brand Consistency
- Maintain a consistent brand voice and tone across all content to reinforce the brand's identity and messaging.
- Conduct research to understand the target audience's preferences, behaviors, and needs.
- Craft content that speaks directly to the audience's interests and motivations.
Social Media Management
- Collaborate with the social media team to create content calendars and schedules for consistent posting.
- Create engaging captions, headlines, and posts that drive user engagement and interactions.
Creativity and Innovation
- Generate fresh ideas and innovative approaches to content creation, staying up-to-date with current trends and industry best practices.
Proofreading and Editing
- Review and edit content to ensure accuracy, clarity, grammar, and adherence to brand guidelines.
Requirements
- Bachelor's degree in English, Communications, Marketing, or a related field (or equivalent experience).
- Previous Experience in KSA market is a must.
- Previous experience in health industry is a plus.
- Proven experience as a social media/copywriter, ideally with a portfolio of diverse written work.
- Strong command of the Arabic & English language, including excellent grammar, punctuation, and style.
- Proficiency in creating content that aligns with different social media platform (Instagram, Twitter, Snapchat, TikTok)
- Familiarity with social media management tools and platforms.
- Creativity and ability to think outside the box.
- Strong research skills to understand audience preferences and industry trends.
- Attention to detail and a keen eye for proofreading and editing.
- Ability to work independently and collaborate effectively in a team environment.
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