Partioaitta has been operating since 1928 as a nationwide specialty store focused on the retail sale of outdoor and camping equipment, with 21 stores around Finland and an online store. Our high-quality product selection supports our aim for sustainable development and well-being achieved through outdoor activities. According to our sustainability strategy, we want to sell our products for a need and develop a circular economy. The customers, staff and owners of Partioaitta are united by the love for nature and being outdoors. It also creates the professionalism with which we at Partioaitta want to serve our customers. Consumers have already voted Partioaitta eight times as the most prestigious sports store brand in Finland and six times as the most sustainable in its field - the top spots achieved are the result of long-term work.
Partioaitta Oy is part of the Frilufts Retail Europe AB group, which in addition to Partioaitta includes the retail chains specializing in outdoor activities Naturkompaniet in Sweden and Norway, Friluftsland in Denmark, Globetrotter in Germany and Trekitt in England. Frilufts Retail Europe AB is owned by Fenix Outdoor International AG, which in addition to retail stores owns strong brands such as Fjällräven and Hanwag.
ABOUT THE ROLE
Partioaitta is now looking for an Online Sales Manager to lead our online sales and conversion work and set a clear strategy for customer journey, growth and to continuously develop our online offering along with the remaining e-commerce and marketing teams.
As Online Sales Manager at Partioaitta, you will report directly to the Nordic Head of E-commerce and be part of our management team. You will be responsible for human resources for currently 3 employees and ensure that we are constantly at the forefront of sales on our site partioaitta.fi. The workplace is located in Haaga, Helsinki.
YOUR KEY RESPONSIBILITIES ARE:
- Part of Partioaitta management team and strategic work
- Drive conversions and sales through online optimizations and merchandizing
- Plan, manage, lead and develop the work of the ecom/online team at Partioaitta
- Secure that the digital campaigns are of the highest quality by ensuring the customer journey through optimized navigation and that the content are presented correctly and in an inspiring way.
- Continuous monitoring, analysis and reporting of digital traffic, sales and other relevant KPIs
- Follow up weekly sales and make appropriate actions together with other departments
YOUR MAIN JOB TASKS ARE:
- Site and sales responsibility for Partioaitta.fi
- Online merchandising (start page, banners, recommendations, campaigns, landing sites, cross- &, up-sale etc.)
- Analyze and follow up on traffic, products, categories etc.
- Reporting and actions on traffic and sales analyze based on Google analytics and other BI systems
- Conversion rate optimization and executing on A&B testing
- SEO optimization - content and technical
- Lead and develop the work of the online team
WE OFFER YOU:
- An employer with sustainability in its DNA.
- An agile team and an open work community, where respecting and listening to colleagues are part of our operating methods.
- An international group, which offers opportunities to progress.
- A nice working community and interesting work in a successful group.
- Purposeful work, since we inspire people to go outside and thus feel good.
HOW TO APPLY
If you recognize yourself in the description above, we definitely want to hear more from you! Please apply for the position by May 28th, 2023. We go through the applications during the process and will fill the position when a suitable candidate is found. Please note, that we manage the recruitment with a third party, so by applying for a position you give your consent for this party to view your application and information.
Inquiries by email to hiring manager Joakim Dymling joakim.dymling@frilufts.com
