We are seeking a highly talented and creative Ads Copywriter & Researcher to join our marketing team. As an integral member of our organization, you will specialize in creating engaging and persuasive advertising copy for email, Facebook, Google, and Amazon ads. Your role will also involve conducting in-depth research and analysis, including review farming, competitor ad library analysis, social media review, and customer persona building. Additionally, you will collaborate closely with the design team by providing them with comprehensive creative briefs to ensure the alignment of visuals and messaging.
Responsibilities:
1. Develop compelling and persuasive advertising copy specifically tailored for email, Facebook, Google, and Amazon ads, adhering to platform-specific guidelines and best practices.
2. Conduct extensive research to gather customer reviews and testimonials, known as review farming, to leverage positive feedback in ad copy.
3. Analyze competitor ad libraries and social media campaigns to identify trends, strategies, and opportunities for differentiation.
4. Build customer personas based on target market segmentation, demographic data, and psychographic insights to inform copywriting strategies and messaging.
5. Collaborate with marketing managers, designers, and team leaders to develop comprehensive creative briefs that outline objectives, target audience, key messaging, and desired outcomes for each ad campaign.
6. Work closely with the design team to ensure seamless integration of visuals and copy, maintaining a cohesive brand image and consistent messaging across all advertising channels.
7. Continuously monitor and analyze the performance of ad campaigns, utilizing data-driven insights to optimize and refine copywriting strategies.
8. Stay up-to-date with industry trends, emerging technologies, and best practices in email, Facebook, Google, and Amazon advertising to bring fresh ideas and innovation to our campaigns.
9. Proofread and edit copy for accuracy, grammar, and spelling, ensuring a high level of quality and adherence to brand guidelines.
10. Collaborate with the marketing analytics team to track and measure the effectiveness of advertising copy, utilizing A/B testing and data analysis to drive improvements.
Qualifications:
1. Bachelor's degree in Marketing, Advertising, Journalism, or a related field.
2. Proven experience as a copywriter or content writer, with a strong portfolio showcasing successful email, Facebook, Google, and Amazon ad campaigns.
3. Excellent written and verbal communication skills, with a keen eye for detail and an ability to craft compelling narratives within the limitations of each platform.
4. Strong research skills to gather customer reviews and testimonials, perform competitor ad library analysis, and extract insights from social media platforms.
5. Proficiency in customer persona-building techniques based on target marketing segmentation.
6. A creative mindset with the ability to generate innovative ideas and concepts that resonate with specific advertising platforms.
7. Familiarity with SEO principles and best practices to optimize copy for search engine visibility.
8. Ability to work independently and as part of a team, managing multiple projects and deadlines.
9. Knowledge of email marketing platforms like Klaviyo, Facebook Ads Manager, Google Ads, and Amazon Advertising.
10. Experience with A/B testing and data analysis to measure the effectiveness of advertising copy.
11. Proficiency in using industry-standard software and tools, such as Microsoft Office, and project management platforms like Asana.
Join our dynamic team and contribute your creative prowess to drive our brand's success through compelling advertising copy tailored for email, Facebook, Google, and Amazon ads. Your research and analysis skills will enable us to understand our competition, target audience, and industry trends better, ultimately leading to impactful campaigns that captivate our customers and propel our business forward.
Job Type: Full-time
Salary: Php40,000.00 - Php45,000.00 per month
Benefits:
- Paid training
- Work from home
Schedule:
- 8 hour shift
- Monday to Friday
- Night shift
Supplemental pay types:
- 13th month salary
- Anniversary bonus
- Overtime pay
- Performance bonus
- Quarterly bonus
- Yearly bonus
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